Why your offer isn’t selling and how to fix it
Your offer (whether that’s a product, a service, consulting, coaching, directing, or something else) is amazing and you’ve put a ton of work and heart into it, but it’s not selling as well as it should. That’s because we design offers that our clients SHOULD need, but what they ACTUALLY need and will buy might be close to your offer but not your offer.
My Offer Alignment Project fixes your offer to make it aligned with what your customer WILL BUY. The process feels like just watching people and answering some questions over 6 weeks, but it’s based on researched social science*.
By the end of the project, if you watch all the lessons and do all the assignments, you will come out of this process with:
1. A fleshed-out version of your actual offer that aligns with what your customer will buy.
2. Marketing campaign for your offer.
3. What your customers need to hear to switch to you to solve your problem.
All you’ll have left to do is create the graphics and sales page, and start selling.
This is the DIY version of the Offer Alignment Project, which means you'll get video and written short lessons and sets of questions to answer emailed to you once a week from December 3, 2025 through the middle of January. It's all self-paced, with no live sessions to attend, and everything sent to you to do on your own schedule.
This is perfect if your offer is selling a little bit but you know sales could be better, or if you're in the initial stages of development of an offer or are not ready to work on it in a cohort yet.
Click to sign up and pay and you'll get a confirmation email, and then the first lesson of the process will hit your inbox on December 3. A special bonus lesson will go out on November 25 to anyone who's already signed up for the Offer Alignment Project DIY.
Sign up now, whether you have an offer you want to revamp, one you're developing, or you're thinking about developing an offer.